About Me

I am a tech savvy professional who has experience translating technical ideas and concepts to non-technical individuals. I am always ready to take on any project and use my knowledge to help you grow your business. I also enjoy teaching others how to use software and to show them how to use technology to streamline tasks.

Background in Digital Advertising

I have over eighteen years experience in the digital advertising and ad-tech industries. My career has taken me from advertising operations at large publishers, to TAM roles at smaller companies. Through these roles I obtained skills in data analysis, campaign optimization and technical account management. I have worked at companies in New York and Arizona. I am now based in West Virginia. Yes. That is correct, West Virginia.

Pivot into Digital Marketing

I recently began freelancing and have helped nonprofits improve their websites and search engine optimization strategies. I have a proven track record of success with website audits and increasing site traffic and unique users. I have also been using my analytical and systems skills by implementing Google Analytics properties, conversions, and reporting dashboards.

In addition to working with nonprofit companies during this career pivot, I obtained multiple certifications with the most recent being the HubSpot Marketing Hub Certification.

Interests and Hobbies

I spend as much time as I can outdoors and enjoy hiking, and biking locally on the trails in West Virginia. My wife and I enjoy traveling; and exploring new places as well as our state. I am passionate about giving back and the causes that are important to me are climate change, education, and animal welfare.

Portrait image of Evelyn in from of sandstone falls. There are trees with fall colors and a waterfall in the background.
Trees in fall colors overlooking New River Gorge in West Virginia
A view of New River Gorge, train tracks and bridge with fall colored trees in the background.

You can learn more about me by visiting my Instagram and Threads profiles and about my career via my LinkedIN profile.